Skindeep Laser Clinic

Skindeep Laser Clinic is a laser-certified cosmetic clinic based in Lower Hutt, Wellington, specialising in advanced skin and non-surgical cosmetic treatments. With a strong reputation for safe, effective, and results-driven care, the clinic needed a digital presence that reflected the quality of its services and the professionalism of its team.

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While Skindeep was already delivering excellent clinical outcomes, the brand and website no longer matched the level of experience being offered in clinic. The website lacked clarity, navigation was difficult for users, and the overall look and feel did not convey the high-end, medical-grade service clients were receiving. Paid advertising was active but not performing to its full potential.

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Brand refresh and positioning

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The first step was a brand refresh to elevate Skindeep’s visual identity and positioning. The goal was refinement rather than reinvention, creating a more premium, polished, and trustworthy look that aligned with a professional cosmetic clinic.

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Design updates focused on cleaner layouts, improved typography, and a more cohesive visual system that could be carried consistently across the website, advertising, and supporting marketing material. The refreshed brand better reflects Skindeep’s expertise, professionalism, and commitment to safe, results-driven treatments.

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Website optimisation and redesign

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The website was then optimised and redesigned with the client journey front of mind. Navigation and page structure were reworked to make it easier for visitors to quickly understand services, compare treatment options, and book appointments.

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Key improvements included:

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• Clearer service categorisation and page hierarchy
• Improved navigation and user flow
• A more premium, modern visual design
• Stronger calls to action and booking pathways
• Better mobile usability and performance

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The result is a website that feels calm, professional, and easy to use, supporting both new and returning clients.

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Google Ads and Meta advertising optimisation

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Alongside the brand and website work, Google Ads and Meta campaigns were reviewed, refined, and optimised. This included improvements to targeting, messaging, creative alignment, and landing page relevance to ensure paid traffic was being directed into a stronger conversion experience.

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By aligning advertising more closely with the refreshed brand and improved website, campaign performance improved significantly, resulting in a strong increase in new client enquiries and bookings.

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Outcomes

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The combined brand, website, and paid media improvements delivered clear results:

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• A more high-end, professional digital presence
• A website that is easier to navigate and convert from
• Improved booking flow and client experience
• Strong growth in new client acquisition through Google and Meta ads
• A brand and digital foundation that supports ongoing growth

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About the project

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This project was about alignment. Ensuring that Skindeep’s digital presence accurately reflected the quality of care, expertise, and experience delivered in clinic every day. By taking an integrated approach across brand, website, and performance marketing, Skindeep is now positioned as a premium cosmetic laser clinic with digital systems that actively support business growth.

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See more: https://www.skindeeplaser.co.nz/

Web platform: Squarespace