WilMarine

WilMarine is a trusted local marine servicing business built on experience, reliability, and practical know-how. Led by Billy Williams, who brings more than 20 years of hands-on experience across outboards, marine systems, and trailer boats, WilMarine has long been known through word of mouth as someone you can rely on to get you safely back on the water.

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Despite a strong reputation and growing demand, the business had no formal brand or online presence. Work was coming entirely through referrals, and there was little visibility beyond existing networks. The goal of this project was to give WilMarine a professional, credible presence that reflected the quality of the service being delivered and enabled the business to reach a wider audience.

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Brand development and positioning

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The project began with a full rebrand to establish a clear, professional identity for WilMarine. The brand needed to feel trustworthy, practical, and approachable, without losing the personal, hands-on nature of the business.

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The new visual identity was designed to work across both digital and physical environments, from a website and business cards through to vehicle decals and uniforms. The result was a brand that feels established, reliable, and confident, giving WilMarine a polished presence that matches Billy’s experience and expertise.

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Website design and build

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With no previous website in place, a new site was designed and built to introduce WilMarine to a broader audience. The website clearly outlines services, experience, and approach, making it easy for potential customers to understand what WilMarine offers and how to get in touch.

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The site was designed to be simple, fast, and mobile friendly, recognising that many customers would be searching on their phones while on the move. Clear calls to action and contact pathways were prioritised, supporting enquiries and bookings without unnecessary complexity.

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Physical brand touchpoints

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To support visibility beyond the website, the new brand was rolled out across key physical touchpoints. This included:

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• Vehicle decals for WilMarine’s work vehicle
• Business cards for client handovers and referrals
• Uniform design to present a consistent, professional appearance on the job

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These assets ensured the brand was visible wherever WilMarine was working, reinforcing credibility and helping turn everyday jobs into ongoing marketing.

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Outcomes

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The work delivered tangible benefits for the business:

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• A professional brand that reflects experience and reliability
• WilMarine’s first online presence, making the business easier to find
• Increased reach beyond word-of-mouth referrals
• Growth in enquiries and new clients
• A more polished, confident presentation across digital and in-person interactions

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About the project

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This project was about unlocking growth by matching perception with reality. WilMarine was already delivering excellent service. By introducing a strong brand, a clear website, and professional collateral, the business is now better positioned to reach new customers, build trust quickly, and continue growing while maintaining the personal service that sets it apart.

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See more: https://www.wilmarine.co.nz/

Web platform: Webflow