Digital Marketing
End-to-end digital marketing from strategy to execution, including paid media, lead generation, CRM, and automation to help more customers find and engage with your brand.
Digital marketing works best when strategy, channels, and systems are designed to work together, not in isolation.
I provide end-to-end digital marketing services, supporting businesses from strategy through to hands-on implementation and ongoing optimisation. With over 10 years’ experience across a wide range of industries, I help brands attract more of the right customers, convert interest into action, and build digital systems that support sustainable growth.
Strategy first, always
Every engagement starts with a clear digital marketing strategy. This ensures activity is aligned with your business goals and resources, not just chasing the latest platform or tactic.
Strategy typically covers:
- Audience definition and customer journeys
- Channel selection and prioritisation
- Messaging and value propositions
- Lead generation and conversion pathways
- Measurement and performance indicators
This creates a strong foundation for effective execution.
Paid media and performance marketing
I plan, set up, and manage paid digital campaigns across platforms such as Google and Meta. Paid media is approached as a performance channel, not guesswork.
This includes:
- Search and display advertising
- Paid social campaigns
- Audience targeting and retargeting
- Creative testing and optimisation
- Budget management and performance reporting
Paid activity is always integrated with your website, landing pages, and CRM to maximise return.
Lead generation and conversion
Generating traffic is only part of the picture. I focus heavily on turning attention into enquiries, bookings, or sales.
This includes:
- Landing page design and optimisation
- Lead magnets and forms
- Conversion rate optimisation
- Tracking and attribution setup
- Ongoing testing and refinement
The goal is consistent, measurable growth in qualified leads.
CRM, automation, and systems
Strong digital marketing relies on good systems behind the scenes. I provide practical CRM and automation support to help you manage leads, nurture relationships, and reduce manual effort.
This includes:
- CRM setup and optimisation
- Lead pipelines and segmentation
- Email marketing and automation workflows
- Integration between website, ads, and CRM
- Reporting and insights
These systems help ensure no opportunities are lost and customers receive timely, relevant communication.
Ongoing optimisation and reporting
Digital marketing is never set and forget. I actively monitor performance, identify what is working and what is not, and refine activity over time.
Reporting is clear, transparent, and focused on outcomes, not vanity metrics. You will always know what is happening and why.
How I work
I am hands-on, practical, and easy to work with. You work directly with me, not through layers of account managers. I understand the realities of small and medium businesses as well as larger organisations, and I tailor digital marketing to fit your capacity and goals.
I can support one-off campaigns, ongoing digital marketing, or specific channel or system improvements.
See our work
Welcome to the spotlight, where Nova's magic touches down, turning the ordinary into the extraordinary.
Lets work together
Ready to transform your brand's digital presence and unlock the full potential of social media marketing? Reach out today, and let's start crafting your success story together.