Social Media Marketing

Social media is one of the most powerful tools businesses have to build trust, grow audiences, and drive real commercial outcomes when it is done properly.

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With over 10 years’ experience creating and executing social media marketing for a wide range of organisations, I help brands show up consistently, authentically, and strategically across the platforms that matter most to their audience. My experience spans small local businesses through to national brands, public sector organisations, kaupapa Māori initiatives, and regulated industries.

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I work end to end across social media, meaning you are not dealing with multiple suppliers or disconnected tactics. Strategy, content, community, and paid activity are all designed to work together.

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What I offer

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Social media strategy
I develop clear, practical social media strategies aligned to your business goals. This includes platform selection, content direction, tone of voice, audience targeting, and performance measures. Whether you are starting from scratch or refining what you already have, the focus is always on clarity and results.

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Content creation
I create high-quality, platform-appropriate content including posts, reels, stories, short-form video, and supporting visuals. Content is designed to feel natural in-feed, tell your story clearly, and support both engagement and conversion.

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Community management
Social media is not just about posting. I provide active community management, including comment moderation, message responses, and audience engagement. This helps build trust, protect your brand reputation, and turn followers into customers and advocates.

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Paid social media advertising
I plan, set up, and manage paid social campaigns across platforms such as Meta and LinkedIn. This includes audience targeting, creative optimisation, budget management, testing, and reporting. Paid activity is always integrated with organic content so your brand feels consistent and credible.

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Reporting and optimisation
I track performance and use insights to continually refine content and campaigns. Reporting is clear, practical, and focused on what matters, not vanity metrics.

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How I work

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I am hands-on, responsive, and practical. I understand what it is like to run a business and I design social media activity that is sustainable, efficient, and tailored to your capacity and goals. I can work with you on an ongoing basis or support specific campaigns or launches.

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Whether you need someone to take full ownership of your social media or strengthen what you already have, I bring experience, judgement, and execution you can rely on.