Website Design and Optimisation

Your website should do more than just look good. It should be easy to use, easy to find, and built to convert visitors into customers.

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I design and build websites that are purpose-led, performance-focused, and tailored to the realities of running a business. With over 10+ years’ experience working across digital marketing, UX, SEO, and content, I create websites that support growth, lead generation, and long-term sustainability.

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Whether you need a completely new website or want to improve and optimise your existing one, I take a practical, results-driven approach.

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New website builds

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If you are starting fresh, I can design and build a new website from the ground up. This includes structure, layout, content direction, and technical setup, all with SEO and conversion in mind from day one.

New builds are:

• Optimised for search engines from the start
• Designed to guide users toward key actions such as enquiries, bookings, or purchases
• Mobile-first and fast-loading
• Easy for you to manage and update
• Built to scale as your business grows

I work closely with you to understand your business, your audience, and your goals, then translate that into a website that works hard for you.

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Website optimisation and improvements

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If you already have a website but it is not delivering the results you want, I can help optimise and improve what is already in place. This often delivers quick wins without the cost or disruption of a full rebuild.

Optimisation can include:

• SEO improvements and technical clean-ups
• Content and page structure refinements
• Improving calls to action and lead capture
• Page speed and performance enhancements
• Conversion rate optimisation based on real user behaviour

The focus is always on measurable improvement, not cosmetic changes for the sake of it.

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SEO and lead generation

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Search engine optimisation and lead generation are built into everything I do. From site architecture and page layouts through to copy structure and metadata, your website is designed to be found by the right people and encourage them to take action once they arrive.

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This means:

• Clear messaging that speaks to your ideal customers
• Logical navigation and user journeys
• Strong, visible calls to action
• Tracking and measurement to understand what is working

How I work

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I am hands-on, transparent, and easy to work with. You deal directly with me, not layers of account managers or developers. I bring both strategic thinking and practical execution, ensuring your website is aligned with your broader digital marketing activity.

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I can deliver one-off website projects, ongoing optimisation, or support alongside your wider marketing efforts.